Unique or template site design
Website design is an important criterion for its success with potential buyers. Design can both attract and repel them. Therefore, it is important for developers to choose a thematic and high-quality design for the site that will attract the target audience.
When choosing a website design, there are two solutions:
- development of a unique design without any connection with any other projects,
- use a ready-made template as a basis.
Unique (custom) design
An individual design is created by developing the style of the future Internet project, for which all the features of the business and the specifics of the brand are taken into account. To develop a similar structure and design on the site, it is necessary to conduct thorough analytics and study the specifics of the business. This design option is the most costly, as it involves a number of specific work with the resource. Each studio can set its own price list.
Pros and cons
Using custom design has both positive and negative sides. The advantages of a unique design include:
- the ability to implement any design solution,
- an opportunity to tell about the brand’s reputation and highlight its uniqueness,
- no restrictions on functionality.
The disadvantages include the following aspects:
- big money and time costs,
- a large number of resources for implementation and technical support.
It is quite difficult to establish an average market price for the development and creation of an individual design for a website. The range of prices is very large. Each company evaluates its services according to an individual price list.
To find the optimal combination of price and quality, it is necessary to evaluate the type and process of work carried out with the site. You need to search for cooperation not a contractor, but a partner.
Template design (for a quick start)
A ready-made theme template is an already developed site structure with a set of specific pages. The topic can be changed, depending on the specifics of the business. For it, you can choose certain colors, fonts, icons, etc.
The advantages of using a template include the following:
- less time to develop stylistics,
- no costs for the development of functionality,
- minimization of risks as a result of using proven standard solutions.
Disadvantages of ready-made templates:
limited design by certain template frames,
possible problems with adding new functionality,
identity of the store structure with competitors’ stores,
lack of individuality and transmission of the individuality of the business
Based on market research, we can roughly say that the average price of a website design developed using a template varies depending on the customer’s preferences for the complexity of execution and other factors.
The ideal solution for launching such large projects is website development in professional agencies.